Takashi Murakami x BLACKPINK
K-pop superstars BLACKPINK teamed up with contemporary pop artist Takashi Murakami for a special capsule collection twice, once in December 2023 (launched online on the NTWRK app) and March 2024 (launched at ComplexCon Hong Kong and online on Complex Shop). The renowned artist hailing from Japan designed a special new character called Pandakashi, an adorable panda that aims to bring the creative worlds of music and art together.
Combining the iconography of BLACKPINK, specifically the group's logo, with the vibrant graphic work of Murakami, the items in the collection featured a new character named Pandakashi. The character is represented across multiple pieces in the collection, which consists of multiple short-sleeve t-shirts, long-sleeves, hoodies, pillows, keychains, a coach jacket, a photocard holder, and a sticker set.
Role: Producer & Project Manager for Campaign Photoshoot & Main Campaign Animation Asset
Project Overview:
Campaign Strategy
Design
Animation (Pre-Production, Production, Post-Production)
Photo & Video Shoot (Pre-Production, Production, Post-Production)
Product Photography
IRL Pop-Up Coverage
Photoshoot:
- Creative Director: Jonathon Burford
- Art Director: Maria Ferraresi
- Video Director: Alex Allsup
- Photographer: Colin Defenbau
- Director of Photography: Matt Steurtz
- Editor: Matthew Lang
- Designers: Alan Klug & Jeffrey Zhu
- Models for 1st Shoot: Abe Kim, Josephine Lee, Sahid Dickey, Sevahna de Leon
- Model for 2nd Shoot:
Michaela Quan
- Hair: Gabriella Mancha
- Makeup: Eden Lattanzio
Animation:
- Creative Director: Jonathon Burford
- Art Director: Maria Ferraresi
Takashi Murakami x BLACKPINK on the NTWRK App
Main Campaign Photoshoot
NTWRK Shopping Experience
Pop-Up Experiences in LA and Miami
Takashi Murakami x BLACKPINK on Complex Shop
Main Campaign Photoshoot
Pop-Up Flyers (Locations All Around Asia)
Social Rollout