Family Style 2024 with Pokémon
On September 28, 2024, the heavily-hyped food and culture festival Family Style Festival partnered with Pokémon for a 2024 event, featuring a joint collection of merchandise available at Complex Shop and a festival experience with food, fashion, music, and activations. The festival brought brought some of the city’s best restaurants to LA State Historic Park for a one day affair.
Family Style Fest was founded in 2019 by Ben Shenassafar and Bobby Kim of the streetwear company, The Hundreds, as well as event producer Miles Canares; Complex acquired the festival in 2024 as part of a new project that also includes a publication and other events.
The year’s lineup featured over 30 restaurants including Baroo, Kuya Lord, Kato, and more, plus a special appearance by New York’s Katz’s Delicatessen. In addition to the food lineup, the festival will also feature brands like Nike, Converse, and Kids of Immigrants.
Role: Project Manager
Project Overview:
Campaign Strategy
Design
(Social & Event)
Photoshoot (Pre-Production, Production, Post-Production)
Product Photography
IRL Pop-Up Coverage
Creative Director: Jonathon Burford
Art Director: Maria Ferraresi
Photographer: Colin Defenbau
Designers: Alan Klug & Jeffrey Zhu
Spacial Photographer: Bryan Garcia
Social Rollout
Additional Social Assets
Press