Interscope Reimagined 30th Anniversary
As part of Interscope Records’ 30th anniversary, Interscope Records commissioned some of the world’s most respected fine artists, such as Julie Curtiss, Shepard Fairey, Damien Hirst, Kehinde Wiley, Takashi Murakami, and many more, to reimagine the label’s most iconic albums that range Tupac, Kendrick Lamar, Lady Gaga and Dr. Dre, amongst many. The original artworks were displayed at the Los Angeles County Museum of Art (LACMA) from January 30 to February 13, 2022, and printed on limited edition vinyls auctioned on the NTWRK app.
The project was conceived by a number of Interscope executives, including co-founder, Jimmy Iovine, who reiterates, that the label’s “original mission was to find the most profound artists, empower their creativity and watch what happens…For the 30th, we wanted to continue that vision by assembling the most admired visual artists and empower them with that same creative license to honor the musical artists we have worked with over three decades.”
Role: Producer & Project Manager
Project Overview:
Campaign Strategy
Design
Photo (Pre-Production, Production, Post-Production)
Video (Pre-Production, Production, Post-Production)
Product Photography
Agency Partner: Rosewood Creative
Chief Brand Officer: Clifford Lidell
Festival Director: Hannah Chu
Creative Director: Ian MacPherson
Photographer: Colin Defenbau
Designer: Melissa Frey
Motion Designer: Leselle Leuterio
Editor: Matthew Lang
NTWRK App Shopping Experience
An exclusive series of 100 of each album with reimagined artwork were released, with a numbered archival-quality giclée-printed cover and delivery in a custom Gucci box, for $2,500 each on the NTWRK app.
Interscope and NTWRK donated 100% of net profits to the Iovine and Young Foundation, which is building a school in South Los Angeles.
Preview of Vinyl Artworks
Press Articles
artnet
ARTnews
Billboard
The Hollywood Reporter
Vanity Fair
Variety
Samples of Social Assets
Product Photography
Billboards Across LA
LACMA Exhibition of the 50 Original Works
Interscope invited artists to select albums and songs from Interscope’s catalogue and fostered exchanges with musicians to generate resonant pairings. The exhibition includes over 50 works, providing a fresh perspective on influential music for the present moment.
Learn more here.
Photo Credit: © Museum Associates/LACMA; Emma McIntyre/GI for Interscope Records
Artist List & Album:
Adam Pendleton: Dr. Dre – The Chronic
Amoako Boafo: 6LACK – FREE 6LACK
Anna Park: Billie Eilish – When We All Fall Asleep
Anna Weyant: Gwen Stefani – The Sweet Escape
Burnt Toast: Timbaland – Shock Value
Burnt Toast: N.E.R.D. – Seeing Sounds
Cecily Brown: Billie Eilish-dont smile at me
Chloe Wise: Yeah Yeah Yeahs – It’s Blitz!
Damien Hirst: Eminem – Entire Catalogue
Derrick Adams: Mary J. Blige – The Breakthrough
Ed Ruscha: 2Pac – All Eyez On Me
Emily Mae Smith: Nine Inch Nails – Broken
Ferrari Sheppard: Blackstreet – “No Diggity”
Genesis Tramaine: Summer Walker – Over It
Henni Alftan: Olivia Rodrigo – SOUR
Henry Taylor: Kendrick Lamar – DAMN. (“DNA”)
Hilary Pecis: Selena Gomez – Rare
Issy Wood: Gwen – Love. Angel. Music. Baby. (“Cool”)
Jenna Gribbon: Lana Del Rey – Born To Die
Jennifer Guidi: BLACKPINK – THE ALBUM
John Currin: U2 – “Beautiful Day”
Jordy Kerwick: MGK- Tickets to My Downfall
Julie Curtiss: No Doubt – Tragic Kingdom (“Just a Girl”)
KAWS: Snoop Dogg – Doggystyle
Kehinde Wiley: Dr. Dre – The Chronic 2001
Lauren Halsey: Kendrick Lamar – To Pimp a Butterfly
Lisa Yuskavage: Billie Eilish – Happier Than Ever
Loie Hollowell: Lady Gaga – Fame Monster
Lucy Bull: No Doubt – Tragic Kingdom (“Spiderwebs”)
Mark Quinn: MGK – Tickets to My Downfall
Matthew Wong: Lana Del Rey – Paradise
Fulton Leroy Washington
AKA Mr. Wash: The Game – The Documentary
Nicolas Party: Lady Gaga – Joanne
Nina Chanel Abney: 2Pac – The Don Killuminati
OSGEMEOS: Black Eyed Peas – The E.N.D.
Rashid Johnson: Kendrick Lamar – Good Kid MAAD City
Raymond Pettibon: Lana Del Rey – Norman Fucking Rockwell
Reggie Burrows Hodges: Kendrick Lamar – Good Kid M.A.A.D City (“Swimming Pools” (Drank))
Richard Prince: Nine Inch Nails – The Downward Spiral
Sayre Gomez: 50 Cent – Get Rich or Die Tryin’
Shepard Fairey: Yeah Yeah Yeahs – Fever To Tell
Stanley Whitney: Kendrick Lamar – To Pimp A Butterfly
Takashi Murakami: Juice WRLD – Goodbye
Titus Kaphar: Eve – Scorpion
Toyin Ojih Odutola: Kendrick Lamar – DAMN.
Umar Rashid: Tupac – Me Against The World
Will Boone: Helmet – Meantime