Experiential Pop-Ups
Located in the heart of one of Los Angeles’ most high trafficked shopping districts, Complex LA is a IRL activation space that consistently evolve to support new retail experiences and partnership activations. Now, Complex has opened a second location in the heart of Soho New York.
Role: Producer & Project Manager
Project Overview:
Campaign Strategy
Design
Photo (Pre-Production, Production, Post-Production)
Video (Pre-Production, Production, Post-Production)
IRL Coverage
Pop-Ups (40):
aespa ‘RICH MAN’
BabyMonster ‘HELLO MONSTERS’
Beebadoobee Kimchi & Miso Pop-Up
Billie Eilish ‘Hit Me Hard and Soft’
Billie Eilish Holiday Pop-Up Shop
Big Sean ‘Better Me Than You’
BLACKPINK League Collection (MLB & NBA)
Chappell Roan ‘The Rise and Fall of a Midwest Princess’
Daniel Arsham x Hot Wheels
Def Jam Recordings 40th Anniversary
Destroy Lonely ‘Love Lasts Forever’
Eladio Carrión ‘DON KBRN’
Eminem ‘The Death of Slim Shady’
Fuerza Regida ‘111xPANTIA’
Hajime Sorayama x ComplexCon
Ivan Cornejo ‘MIRADA’
Jennie ‘Rubify’
Jonas Brothers ‘Greetings from Your Hometown’
Lil Tecca ‘Plan A’
Karol G ‘MSB Forever’
Karol G ‘Tropicoqueta’ - NY
Kehlani ‘Crash’
LaMelo Ball x Puma MB. 05s
Metro Boomin ‘Heroes & Villains’
Metro Boomin ‘Metroverse’
Metro Boomin ‘A Futuristic Summa’
Nike Air Max Day 2025
Olivia Rodrigo ‘GUTS’
Rauw Alejandro ‘Cosa Nuestra’
Reneé Rapp ‘BITE ME’
Sabrina Carpenter ‘Short N Sweet’
Sabrina Carpenter ‘A Man’s Best Friend’ - LA & NY
Selena Gomez ‘Rare’ Anniversary
Snoop Dogg ‘Missionary’
Tate McRae ‘So Close to What’
Takashi Murakami x BLACKPINK
Takashi Murakami x CASETiFY: KAIKAI and KIKI
Takashi Murakami x MLB 2025 Tokyo Series
TWICE ‘Strategy’
T-Rex ‘HER’
Talent Photographer: Colin Defenbau
Spacial Photographer: Bryan Garcia
Spacial Videographer: Taylor Bonin & Pasha Poboruev
Editor: Matthew Lang
Individual Recaps (Jennie, Nike Air Max Day, Rauw Alejandro)
Samples of Social Assets (Stills & Videos)
Talent Engagement via Personal Accounts
Recap Metrics
Additional Recaps
aespa
BabyMonster
Beebadoobee
Billie Eilish
Big Sean
Chappell Roan
Def Jam Recordings
Destroy Lonely
Eminem
Hajime Sorayama x ComplexCon
Jonas Brothers
LaMelo Ball x Puma
Lil Tecca
Metro Boomin
Rauw Alejandro
Reneé Rapp
Olivia Rodrigo
Sabrina Carpenter
Selena Gomez
Snoop Dogg
Tate McRae
Takashi Murakami x MLB 2025 Tokyo Series
TWICE