Billie Eilish NBA League Collection
Grammy Award-winning singer-songwriter Billie Eilish teamed up with iconic sportswear brand Mitchell & Ness, with Complex & Fanatics, to create a limited-edition collection of NBA League collection snapback caps, set to drop exclusively on Complex App, Complex, and Mitchell & Ness, on October 7, 2025.
Known for her iconic oversized sports style, Eilish is a big fan of basketball, sitting courtside at games, and has performed wearing the various jerseys of the teams, based on the city she’s performing in.
This isn’t the first time she’s collaborated with a fixture in the sports realm; she previously collaborated with Nike to produce a collection of Air Jordans, Air Alpha Force, and Air Force 1.
Role: Producer & Project Manager
Project Overview:
Campaign Strategy
Campaign Execution
Social Asset Design
App/Web Asset Design
Creative Director: Josh Kopeika
Art Direction & Photographer: Riley Kalbus & Colin Defenbau
Designers: Alan Klug, Jeffrey Zhu & Grace Hwang
Motion Designer: Anthony Ciannamea
Main Campaign Assets
For this collaboration, Eilish is bringing her personal style, featuring custom patches individualized for each team, which spotlight 17 NBC teams on Mitchell & Ness’ signature snapbacks – part of her hallmark streetwear look. She first featured one of her patched snapbacks on the cover of Complex Magazine last year.