NTWRK Digital Festivals
Unboxed 2022
Japanese artist Verdy, creator of the Girl’s Don’t Cry and Wasted Youth brands, brings his instantly recognizable aesthetic to NTWRK’s Unboxed festival, April 26-27, 2022 as the featured artist for this year’s edition of the art toy event. From the ‘face’ of the promo materials to the coveted Visty Plush, Verdy’s wildly-colored alter-ego character just might be the star of the show.
Role: Project Manager
Project Overview:
Campaign Strategy
Design
Video (Pre-Production, Production, Post-Production)
Product Photography
Director: Ian MacPherson
Producer: Alex Allsup
Art Director: Dan Le
Photographer: Colin Defenbau
Editor: Matthew Lang
Talent: Alex Allsup
Social Rollout
Seeding
Staple Day 2022
With 25 years in the game, Jeff Staple is a certified OG in streetwear. You may know him as the creator of the infamous STAPLE x Nike SB “Pigeon” Dunk, but that only scratches the surface of what Jeff has contributed to the culture. Prior to any sneaker collaborations, Staple did art direction for The Fader‘s earliest issues and was hired by Rawkus Records to design covers for artists such as Common, Mos Def, and Talib Kweli.
In honor of the 25th anniversary of STAPLE, the brand partnered with NTWRK on June 12, 2022 to create a live-streamed in-app shopping festival for the second year. The festival featured the release of new collaborations with brands such as Cole Haan, Fossil, YEENJOY, Oakley, and more, as well as a restock of the STAPLE x Allbirds Dasher.
In addition to the in-app experience,
a special in-person event took place at the Shopify LA space in Downtown Los Angeles, featuring a STAPLE retrospective that highlights key moments of Jeff’s legacy from the past 25 years.
Role: Project Manager
Project Overview:
Campaign Strategy
Design
Video (Pre-Production, Production, Post-Production)
Product Photography
Director: Ian MacPherson
Producers: Alex Allsup & Jennifer Emery
Director of Photography: Matt Stuertz
Art Director: Dan Le
Photographer: Colin Defenbau
Designer: Alan Klug
Editor: Matthew Lang
Talent: Alex Allsup
BTS of Social Promo
IRL Event @ Shopify DTLA